A Brand Update for the leading Hardware Manufacturer from Taiwan, a subsidiary of Asus.

Askey

Corporate Design Guidelines

The Askey brandmark couldn’t be altered, so we used its proportions as a starting point for the new elements. The job also included on-location knowledge transfer workshops for Askey’s in-house UX & Graphic Design teams.

Askey’s also present on all the major fairs, including CES, Broadband World Forum, Computex et al.

Contributions

• Creative Direction
• Brand Design
• Research
• Presentation & Training