Design Management for Swisscom’s Smart Home system.
Swisscom SmartLife
Branding
The knight represents the brand, use cases, and conveys fierceness and friendliness.
He was «employed» throughout, together with the other Swisscom Brand elements.
BTW, Packaging was a simple sleeve wrapped around a white box, with the install manual on the inside of the sleeve.
And … we produced the most popular YouTube video Swisscom ever aired, until today.
Service Design
Contributions
- Design Management
- Art Direction
- Visual Design
- Marketing Management
- Content Development
- Illustration (Manuals, Tutorial Videos)
- Research