Chris Rieger

Design Management for Swisscom’s Smart Home system.

Swisscom SmartLife

  • DESIGN MANAGEMENT
  • CONTENT DEVELOPMENT
  • ART DIRECTION

Branding

The knight represents the brand, use cases, and conveys fierceness and friendliness.

He was «employed» throughout, together with the other Swisscom Brand elements.

BTW, Packaging was a simple sleeve wrapped around a white box, with the install manual on the inside of the sleeve.

And … we produced the most popular YouTube video Swisscom ever aired, until today.

Service Design

Contributions

  • Design Management
  • Art Direction
  • Visual Design
  • Marketing Management
  • Content Development
  • Illustration (Manuals, Tutorial Videos)
  • Research